The Behavior Design QuickStart Workshop
Your 90-minute fix to fast growth in the persuasion era
You already know what’s wrong: user churn, slow adoption, missed KPIs. Stop guessing why and start prompting positive actions that scale fast.
Twenty years ago, I was the strategist learning the Fogg Behavior Model, but not because we were confident innovators. It was because our insights were sharp, our creative concepts tested amazingly, the UX path and IA was clear, and our media plan was on target – but no one did anything about it in market.
Sales continued declining. We had created an experience asking people to think differently about their problems, instead of making it easier for motivated people to act. We were using brand segmentation and behavioral economic principles as design tools and it just kept not working.
We used behavior design because nothing else worked to stop the org from trying to convince or motivate people based on facts (advertising), and start prompting people to take a new, positive action in the moment they need to do it (persuasion).
If you work in an organization that needs people to take action now to achieve your goals, you don’t need more case studies and principles.
What stunned us, that time and every time since, was how fast this one practice is at:
Goals and KPIs snapped into focus.
Messaging became attitudinally aligned and actionable (and measurable).
Revenue curves started bending the right way—quickly.
The Playbook is Open: Behavior Design QuickStart
The Behavior Design QuickStart takes all the science—the Fogg Model, positive reinforcement, and the real playbooks behind the world’s most addictive products and breakthrough campaigns — and makes it practical, fun, and 100% focused on your real business outcomes.
No 17-part frameworks. No black box. No “behaviors take time to become habits.” Just the tools, templates, and live support you need to move from convincing to compelling—in just 1.5 hours.
Small, focused cohort: Only 11 seats, so you get direct feedback and support
Immediate impact: Apply frameworks to your challenge, right in the session
Real results: Past participants saw 5x SaaS conversions, 7x restaurant spend, and 4x qualified lead gen — all in 8 weeks or less after launching.
Hands-on, not hands-off: 1:1 coaching before and after so you leave ready to act
This method works so well, so easily, you can use it to train your own adorable dog to perform new behaviors in less than two minutes:
Ready to Level Up?
This isn’t a webinar. It’s a high-intensity, small-group sprint—where you’ll:
Clarify your business challenge
Build new easy behaviors with proven science (not guesswork)
Walk away with a behavior brief, templates, and a whole new approach to moving users now
No experience required! If you have a goal and a buyer, you’re ready.
Register here to join the next 11-person workshop.
Guaranteed to be personally practical and valuable
What’s more, this workshop must work right now in your work, in the world. Which is why every workshop registration includes
A 15-minute Pre-Session 1:1: To ensure we address your specific needs.
An Hour-long Post-Session 1:1: To implement the framework into your actual workflow. (that’s at least $500 in value included).
Register here to join the next 11-person workshop.
One thing I love about these practices is how easy they are to use, and everything we learn is widely, publicly available. You just wouldn’t have found it or known how it gets used to be effective in your work. There’s no black box you have to register to find out about, and you can start now.
Changing behavior systematically means getting people who already agree intellectually to change their actions habitually. Creating new habits requires at least one of three things to happen:
Environmental change
Social change
Small, incremental change
You can think right now about occasions in which your customers have high degrees of change in their lives that present opportunity to take new actions.
It’s this easy, and you can do apply it right now, too:
A behavior is something you can take a picture of someone doing
Who wants to perform this action?
Who can perform this action?
Register here to take your spot in the next 11-person workshop
Excited to see you there!
And if we’ve done behavior design together, please add a comment with one thing you’d tell someone thinking about taking it now!